Reality TV Meets Energy Efficiency:

ACS Launches New Campaign

The National Association of Regulatory Utility Commissioners and a diverse group of supporters launched the second phase of a national energy efficiency campaign with a kickoff event Tuesday, January 19, 2010 at the National Press Club in downtown Washington.

The Anybody Can Serve, So Let’s Conserve campaign, initiated in January 2009 to coincide annually with the Martin Luther King, Jr., holiday, rolled out a new program to demonstrate how families can take simple steps to lower their energy usage, save on utility bills, and help clean the environment.

The “30-60-90 Day Challenge” will pit low-middle income families (families that make $50,000 or less a year) from all over the country against each other in a competition to see who can conserve the most electricity. NARUC President David Coen, Anybody Can Serve, So Let’s Conserve campaign Chairwoman Colette Honorable, and celebrity TV Judge Karen Mills-Francis provided details on the challenge and encourage interested families to sign up.

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Participating families will be asked to submit their utility bills from April, May and June of 2009 to establish a baseline cost for their utility services. The selected families will then compete against each other during the months of April, May and June of 2010 in an effort to become the family that conserves the most energy during the three month challenge. Anybody Can Serve will outfitted the families with an energy efficiency toolkit, which includes energy efficient light bulbs, heater insulation blanket, weatherstripping tape and caulking. They will also blog and receive webcams to upload pictures and videos, so the general public can follow along.

“This campaign brings energy efficiency into Dr. King’s legacy of service,” said President Coen. “There are simple steps consumers can take to lower their energy bills and help improve the environment, because the cleanest megawatt is the one never used.”

“The 30-60-90 Day Challenge will demonstrate how easy it is for families to conserve energy,” said Anybody Can Serve Chair Colette Honorable. “We hope that people tune in, follow along, and learn. This is the nexus between energy efficiency and reality TV.” Interested families may sign up here.

About the Anybody Can Serve, So Let’s Conserve Campaign: NARUC and its partners established the Anybody Can Serve, So Let’s Conserve Campaign to coincide with the Martin Luther King, Jr., Holiday. Each year, NARUC, its members, and its partners will mark the holiday by making it a Day of Utility Service. The Anybody Can Serve campaign is a far-reaching effort to encourage the general public to conserve energy. Through, songs, PSAs, and other innovative programs, the Anybody Can Serve campaign brings the message about energy conservation from State public service commission hearing rooms to everyone’s living rooms.